We're giving away
bonus PINs on Facebook!


Plus, play with a PIN and you could WIN your choice of a grand prize for you and 3 friends.

  • Ski Whistler Blackcomb in BC
  • Tour the Canadian Olympic Park in Calgary
  • Mountain bike Mont Sainte-Anne in Quebec
  • Wakeboard the Nile Mile River in Nova Scotia
* Contest closes at 1:00pm (ET) on October 4, 2013. To enter and for Official rules, visit astrokik.ca. See under lid for contest PIN. Grand Prize value of $10,000, weekly prizes totalling $15,000. No purchase necessary. ©2013 Parmalat Canada. All rights reserved. Trademarks owned or used under license by Parmalat Canada, Toronto, ON, M9C 5J1


NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. The "Astro kik Back To School" Contest (the "Contest") is sponsored by Parmalat Canada Inc. ("Sponsor"). The Contest begins at 9:00 a.m. ET on August 9, 2013 and ends at 1:00 p.m. ET on October 4, 2013 (altogether, the "Contest Period").

The Contest is governed by these official rules (the "Official Rules"), which are available online at astrokik.ca. By participating in the Contest, each entrant agrees to abide by these Official Rules, including all eligibility requirements, and understands that the results of the Contest and decisions of the Sponsor are final in all respects. The Contest is subject to all federal, provincial and local laws and regulations and is void where prohibited by law.

The Contest is in no way sponsored, endorsed, administered by, or associated with Facebook. You understand that you are providing your information to the Sponsor and not to Facebook. The information you provide will only be used for the administration of this Contest and in accordance with the Sponsor’s privacy policy (see below). Facebook is completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not to Facebook. You may only use one (1) Facebook account to participate in this Contest.

ELIGIBILITY: To enter and to be eligible to win the Contest, each entrant must be a legal resident of and located in Canada and be thirteen (13) years of age or older at the time of entry. Employees, officers and directors of Sponsor, its parent company, subsidiaries, affiliates, prize suppliers and advertising/promotion agencies (collectively, "Contest Entities") as well as their immediate family members (defined as spouses, children, parents, siblings) and persons living in the same household as such individuals, are not eligible to enter or win the Contest. Sponsor reserves the right to verify the eligibility of the winner. Entrants who are under the age of majority in their province of residence at the date of entry are still eligible to enter the Contest and win a Prize provided that the parent or legal guardian of the entrant accepts the Prize and the terms and conditions hereof for and on behalf of such entrant.


Visit astrokik.ca (the "Website") during the Contest Period. There are two (2) ways of entering into the Contest on the Website: (1) Play the "kiktime Challenge" directly on the Website or (2) Play the "kiktime Challenge" from your valid Facebook account. You can play the ‘kiktime Challenge’ game and enter the Contest with or without a PIN code. Whether you enter with or without a PIN code will determine the number of entries you will receive, as well as which prize draws you will be entered into, as fully described below. Your success in the "kiktime Challenge" game will also determine the number of entries you have accumulated into the Daily Prize Draw and the Grand Prize draw. The goal of the kiktime challenge game is to defend your health against the approaching zombies by energizing them with kik before they are able to walk across the screen.

To play the "kiktime Challenge" game, follow the onscreen instructions. After your first completed "kiktime Challenge" game, you will need to create a Contest account by fully completing all of the required fields on the entry form, including your full name, age, phone number and email address.

If you have a PIN code, which can be obtained as described below, enter it where indicated before you start the "kik Challenge" game. Once you have completed the "kiktime Challenge" game, you will get a message indicating whether you have passed or failed the game. The number of entries into the Daily Prize draw and the Grand Prize draw will be awarded as follows:

If you have entered a PIN code and pass the game, you will receive five (5) entries (the "Entries" and each an "Entry") into the Daily Prize Draws and five (5) Entries for the Grand Prize Draw. If you have entered a PIN code and fail the game, you will receive one (1) Entry into the Daily Prize Draws and one (1) Entry for the Grand Prize Draw. If you entered without a PIN code and pass the game, you will receive two (2) Entries into the Daily Prize Draws. If you entered without a PIN code and fail the game, you will receive one (1) Entry into the Daily Prize Draws.

To Obtain a PIN Code: You can obtain a unique PIN code in one of the following three (3) ways:
(1) PIN codes will be available on specially marked packs of Astro kik product, available at participating Canadian retailers during the Contest Period, while supplies last;
(2) You can also get a PIN code without purchase by submitting a fifty (50)-word or more handwritten original essay on "Why you Love Astro kik", along with a self-addressed postage-paid, stamped envelope to: Astro kik Contest, 2 Bloor Street West, 32nd floor, Toronto, ON, M4W 3R6. Maximum of one (1) without purchase PIN request per outer envelope with sufficient postage. PIN code requests must be received by no later than September 25, 2013 to allow adequate time for processing. You will then receive one (1) PIN code by mail which you can use to enter the "kiktime Challenge" game. PIN code requests become the property of the Sponsor and will not be returned; and
(3) From time to time during the Contest Period, the Sponsor will post a PIN code in a status update on its Facebook page at http://www.facebook.com/astrokik. The first person to enter that unique Facebook status update PIN code will be eligible to use it during the "kiktime Challenge" game.

PIN codes are unique and can only be entered once. After the conclusion of the Contest Period, all PIN codes that have not been entered will be null and void.

You can enter the Contest as many times as you like, however there is a limit of one (1) Daily Prize per person per day. Your Entry will be rejected if (in the sole and absolute discretion of the Sponsor) the entry form is not fully completed and submitted during the Contest Period. Use of any automated, script, macro, robotic or other program(s) to enter, submit PIN codes, or otherwise participate in this Contest is prohibited and is grounds for disqualification by the Sponsor.

All Entries and PIN codes are subject to verification. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor) to participate in this Contest. Failure to provide such proof in a timely manner may result in disqualification.

Entrants must have a valid email address to enter the Contest. Entrants will require a Facebook account in order to participate in this Contest by playing the kiktime Challenge from their Facebook account, which can be obtained free of charge at www.facebook.com. Email accounts can be obtained free of charge from many Internet service providers. Please note that computer and Internet access are available free of charge at many public libraries.

There is one (1) Grand Prize available to be won and there are five (5) Daily Prizes per day available to be won during the Contest Period.

The one (1) Grand Prize consists of a trip for four (4) people (winner plus three (3) companions) to one (1) of the following four (4) adventure trip destinations in Canada (as selected by winner).
Destination Option #1: Skiing at Whistler Blackcomb Ski Resort in Whistler, British Columbia;
Destination Option #2: Tour the Canadian Olympic Centre in Calgary, Alberta;
Destination Option #3: Mountain biking at Mont Sainte-Anne in Beaupre, Quebec;
Destination Option #4: Wakeboarding at Nile Mile River in Nova Scotia.

The Grand Prize trip includes:
-return economy airfare for four (4) people from the closest gateway airport to the winner’s residence
-four (4) nights hotel accommodation as selected by the Sponsor (based on two (2) rooms, double occupancy)
-a two-day adventure package for each of the four (4) people
-one thousand dollars ($1000.00 CAD) in cash or a prepaid credit card (at Sponsor’s discretion) for meals, airport transfers and miscellaneous expenses.
-For NON-QUEBEC RESIDENTS: a five hundred dollar ($500) West 49 Gift Card
-For QUEBEC RESIDENTS: a five hundred dollar ($500) Gift Card from Amnesia

The Grand Prize adventure trip must be taken between December 1st , 2013 and November 30th, 2014. Total value of the Grand Prize is approximately ten thousand dollars ($10,000.00 CAD) based on a Toronto departure to Whistler example. In the event that the Grand Prize winner resides within two hundred kilometers (200 KM) of his/her chosen trip location, the Grand Prize is deemed not to include airfare and no cash substitution will be made.

If the Grand Prize winner has not reached the age of majority in his/her province of residence by the date of departure, one of the winner’s guests must be his/her parent or legal guardian, who has agreed to be fully and legally responsible for the winner and his/her guests for the duration of the trip.

Please note that the Grand Prize winner and his/her guests will be responsible for obtaining any required travel and health documents (which must be valid prior to and for the entire duration of the trip), transportation to and from the departure airport or other departure location (ground transportation), gratuities, health and travel insurance, incidentals and all other expenses not specifically mentioned in these Official Rules.

For further clarity, the Sponsor will NOT be responsible for: cancellation fees, taxes, departure taxes, other travel related taxes and fees, duties and levies, meals, telephone charges, other room charges, incidental expenses, medical expenses, additional optional excursions, gratuities, insurance and other items of a personal nature. Lost or stolen tickets and travel vouchers will not be replaced. It is strongly recommended that the winner and his/her traveling companions purchase medical, accident and baggage insurance. It is the responsibility of the winner and his/her travelling companions to check with the applicable airline for baggage restrictions.

The following general conditions apply to the Grand Prize:
(i) winner and travel companions must travel on same itinerary
(ii) if the winner does not utilize any aspect(s) of the trip, the trip and/or those aspects not utilized will be forfeited in their entirety and nothing will be substituted in their place
(iii) the Sponsor and/or its representatives reserve the right at any time to place reasonable restrictions on the availability or use of the Grand Prize or any aspect of the Grand Prize
(iv) travel arrangements may only be made through the Sponsor or its agents
(v) travel on a particular date is subject to availability and, once booked, the trip dates cannot be changed
(vi) by accepting the Grand Prize, the winner agrees to waive all recourse against the Contest Entities if any part of the trip or any services that form part of the Grand Prize do not prove satisfactory, either in whole or in part
(vii) the winner’s traveling companions, and in the case of a minor, his/her parent or legal guardian, must sign and return to the Sponsor a release form (as further described below) indicating that they waive all recourse against the Contest Entities relating to their participation in the prize, prior to issuance of travel documents.

There are five (5) Daily Prizes available to be won per day during the Contest Period (for a total of two-hundred and ninety (290) Daily Prizes):

Each Daily Prize consists of:
-For NON-QUEBEC RESIDENTS: one (1) fifty dollar ($50.00 CAD) West 49 Gift Card, or
-For QUEBEC RESIDENTS: one (1) $50.00 Amnesia Gift Card

All prizes awarded hereunder (the "Prizes") must be accepted as awarded. The Prizes may not be sold, transferred and are not convertible to cash (except where the Prize is cash). Gift cards are subject to the terms and conditions set out on the applicable card. Sponsor reserves the right to substitute a Prize, in whole or in part, in the event that all or any component of the Prize is unavailable. Sponsor will not be responsible if weather conditions, event cancellations or other factors beyond its reasonable control prevent the Grand Prize from being fulfilled.

A random draw for the Grand Prize will take place on or about Wednesday October 9th, 2013 at 10:00 a.m. (ET) in Toronto, from all eligible entries received during the Contest Period. The first entry selected will be eligible to win the Grand Prize. The odds of winning the Grand Prize will depend on the total number of eligible entries received during the Contest Period as described above.

There will be one (1) random draw at or about 3:00 p.m. ET in Toronto, each business day during the Contest Period to select the five (5) potential Daily Prize winners from all eligible entries received during the Contest Period up to the time of each draw. On the first business day after the weekend or statutory holiday, the draw will also select five (5) potential winners from all eligible entries received up to 3:00 p.m. ET on each of the weekend and/or statutory holiday days. The odds of winning a Daily Prize will depend upon the total number of eligible entries received up to 3:00 p.m. ET on each day of the Contest Period.

No more than the stated number of prizes will be awarded.

The selected entrant for the Grand Prize will be contacted by phone at the telephone number provided during registration for the Contest in order to ensure that he/she meets the Contest eligibility requirements. Each selected entrant for the Daily Prizes will be contact by email and/or phone at the telephone number or email address provided during registration for the Contest, in order to ensure that they meet the Contest eligibility requirements. If the selected entrant cannot be contacted (or fails to respond to any telephone message or email left for such selected entrant) within seven (7) days of the Sponsor's first attempt to contact such selected entrant, they will be declared ineligible, will forfeit their Prize and a new potential winner will be selected from all remaining eligible entries in accordance with these Official Rules.

Before being declared the Grand Prize winner or a Daily Prize winner, each selected entrant will be required to correctly answer, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question and will also be required to sign (and in the case of a minor, have his/her parent or legal guardian sign on his/her behalf) a Declaration and Release Form (the "Release Form") stating that he/she has read, understood and complied with these Official Rules (including the eligibility requirements); grants all consents required as contemplated in these Official Rules; authorizes the Sponsor to broadcast, publish and disseminate his/her name, address, photograph, likeness and voice in connection with any promotion or publicity and/or for general news, entertainment and information purposes at no compensation to the selected entrant; accepts the Prize as offered; and releases the Releasees (as defined below) and the supplier and/or provider of prizes from any and all liability of any kind arising out of the winner’s participation in this Contest and receipt and use of the Prize. If any selected entrant fails to correctly answer the mathematical skill-testing question, fails to execute and return the Release Form within the required time period of three (3) business days, is otherwise not in compliance with the Official Rules, or is unable or unwilling to comply with these Official Rules, the selected entrant will be deemed ineligible and will forfeit his/her Prize. A new potential winner will then be selected from all remaining eligible entries in accordance with these Official Rules. However no potential Grand Prize winner will be selected after November 30, 2013.

All decisions of the Sponsor with respect to any aspect of this Contest, including without limitation, the eligibility of entries, are final and binding on all entrants in all matters as they relate to this Contest.


Subject to all applicable Canadian federal, provincial and municipal laws and regulations, these Official Rules govern all aspects of the Contest and are binding on all participants.

All entries become the property of the Sponsor and none will be returned. The Releasees extend absolutely no representations or warranties in respect of any Prizes and accept no liability for death, damages or losses of any kind resulting from the acceptance or use of the Prize. The Releasees are not responsible for lost, incomplete, illegible, misdirected, garbled, stolen, or mutilated entries.

The Releasees will not be liable for any failure of any website during the Contest; for any technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; for the failure of any entry to be received by the Sponsor for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any website; or any combination of the above. Further, the Releasees will not be liable for any injury or damage to an entrant’s or any other person’s computer and/or mobile phone related to or resulting from participating in or downloading any material in relation to the Contest.

In the event of a dispute regarding who submitted an entry, online entries will be deemed to have been submitted by the authorized account holder of the email address submitted at the time of entry. "Authorized account holder" is defined as the person who is assigned an email address by an Internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. An entrant may be required to provide proof that he/she is the authorized account holder of the email address associated with the selected entry.

The Sponsor reserves the right, subject only to the approval of the Régie des alcools, des courses et des jeux (the "Régie") in Quebec, to withdraw, amend or suspend this Contest (or to amend these Official Rules) in any way in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Official Rules. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and, should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law. The Sponsor, with the consent of the Régie, reserves the right to cancel, amend or suspend this Contest, or to amend these Rules, without prior notice or obligation, in the event of any accident, printing, administrative, or other error or any kind, or for any other reason.

For Quebec residents only: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

In the event of any discrepancy or inconsistency between the terms and conditions of these English Official Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to: the Contest entry form, the French version of these Official Rules, and/or point of sale, television, radio, print or online advertising; the terms and conditions of these English Rules shall prevail, govern and control.

By entering this Contest, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted with his/her Entry only for the purpose of administering the Contest, including sending entrants email notifications about the Contest, and in accordance with the Website’s Privacy Policy (available at www.parmalat.ca ).

All intellectual property, including but not limited to trademarks and logos, of West 49 and Amnesia are used under license by Parmalat Canada.

Contest entrants release Facebook, West 49 and Amnesia from any responsibility for any damage of any nature whatsoever that may result from participation in the Contest.

Parmalat, Astro kik are trade-marks of and/or used under license by Parmalat Canada.